MGMT 306

Logistics

Assignments

 

Mark Naidorf

MGMT 0306  
Wilson  413b

Telephone: 413-536-8888

Office 572-5715 

E-mail: Mnaidorf@wsc.ma.edu

Homepage: Mark.wsc.ma.edu

Office Hours by appointment

Getting Business Information from the Internet

TEXTBOOK:  The Management of Business Logistics: A Supply Chain Perspective (7th edition)
Authors: John Joseph Coyle, C. John Langley, Jr. , Edward J.Bardi.

 

COURSE POLICIES:

Grading and Examinations All examinations are required. Examinations will most likely be taken in the Wilson computer lab W129 Only. Students are expected to arrange their schedule to meet the requirements of the tests if necessary.

 

TEXTBOOK:  The Management of Business Logistics: A Supply Chain Perspective (7th edition)
Authors: John Joseph Coyle, C. John Langley, Jr. , Edward J.Bardi.     

Website        ISBN-10: 0324007515  | ISBN-13: 9780324007510

 

 

 

 

 

 

 

 

LEARNING OBJECTIVES:

Table of Contents

  • 1. Marketing Channel Concepts
    2. The Channel Participants
    3. The Environment of Marketing Channels
    4. Behavioral Processes in Marketing Channels
    5. Strategy in Marketing Channels
    6. Designing the Marketing Channel
    7. Selecting the Channel Members
    8. Target Markets and Channel Design Strategy
    9. Motivating the Channel Members
    10. Product Issues in Channel Management
    11. Pricing Issues in Channel Management
    12. Promotion through the Marketing Channel
    13. Logistics and Channel Management
    14. Evaluating Channel Member Performance
    15. Electronic Marketing Channels
    16. Direct Selling and Direct Marketing Channel Systems
    17. Marketing Channels for Services
    18. International Channel Perspectives

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Exams   4 @ 10 % each          50%

 Paper                                       20%

Group Case                              10%

Class Participation                   10%

Attendance                               10%

Subject to change and be modified during the semester