MGMT 306

Logistics

Assignments

Mark Naidorf MGMT 0306 Wilson 413b Telephone: 413-536-8888 Office 572-5715  E-mail: Mnaidorf@wsc.ma.edu Homepage: Mark.wsc.ma.edu Office Hours by appointment Getting Business Information from the Internet

TEXTBOOK:  The Management of Business Logistics: A Supply Chain Perspective (7th edition) Authors: John Joseph Coyle, C. John Langley, Jr. , Edward J.Bardi.

COURSE POLICIES:

Grading and Examinations All examinations are required. Examinations will most likely be taken in the Wilson computer lab W129 Only. Students are expected to arrange their schedule to meet the requirements of the tests if necessary.

TEXTBOOK:  The Management of Business Logistics: A Supply Chain Perspective (7th edition)
Authors: John Joseph Coyle, C. John Langley, Jr. , Edward J.Bardi.

Website ISBN-10: 0324007515  | ISBN-13: 9780324007510

LEARNING OBJECTIVES:

Table of Contents

• 1. Marketing Channel Concepts
  2. The Channel Participants
  3. The Environment of Marketing Channels
  4. Behavioral Processes in Marketing Channels
  5. Strategy in Marketing Channels
  6. Designing the Marketing Channel
  7. Selecting the Channel Members
  8. Target Markets and Channel Design Strategy
  9. Motivating the Channel Members
  10. Product Issues in Channel Management
  11. Pricing Issues in Channel Management
  12. Promotion through the Marketing Channel
  13. Logistics and Channel Management
  14. Evaluating Channel Member Performance
  15. Electronic Marketing Channels
  16. Direct Selling and Direct Marketing Channel Systems
  17. Marketing Channels for Services
  18. International Channel Perspectives

 Exams 4 @ 10 % each 50%

Paper 20%

Group Case 10%

Class Participation 10%

Attendance 10%

Subject to change and be modified during the semester